Minimum menswear of Denmark needed
an advert to publicise their end of sale.
This was to be shown in a magazine
awash with drop-shadow stock-photo
hell, so something more restrained was
required. We figured the words ‘sale ends’
could be used simply and effectively, so set
about sketching (mostly unsuccessful) ideas.
After much fiddling around the most
obvious solution was right in front of us.