Stephen O’Neill
Typography / Design / Art Direction

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BBC
Bizspace plc
British Olympic Association
Diploma plc
European Design Awards
Frank Harris

Graphics International
Hercules plc
Investland
Libertas Capital
London Film Festival
Lonrho plc

Minimum Menswear
NHS
Paul Simon Homes
Prudential
Safeland plc
Service Office Group plc

Skunk Anansie
Stirling Ackroyd
Sports Cafe plc
Wellcome Trust
Westminster Council
... and photography

To promote Gardeners' World magazine
to would-be advertisers, a mixture of
matter-of-fact and slightly off-the-wall
marketing tools were devised.

Initially a marketing pack was created
that gave the all-important financial
breakdown and healthy sales figures.
Then, to further involve the agencies
placing adverts, a conkers competition
was arranged, followed the next year
by a pumpkin carving competition.

Sourcing ripe pumpkins in a bad summer
then getting them printed on is no mean feat.
That's not to mention squeezing them all
into the studio fridge for storage .

In the end, both were eagerly contested
and also given positive coverage in
Media Week.

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