To promote Gardeners' World magazine
to would-be advertisers, a mixture of
matter-of-fact and slightly off-the-wall
marketing tools were devised.
Initially a marketing pack was created
that gave the all-important financial
breakdown and healthy sales figures.
Then, to further involve the agencies
placing adverts, a conkers competition
was arranged, followed the next year
by a pumpkin carving competition.
Sourcing ripe pumpkins in a bad summer
then getting them printed on is no mean feat.
That's not to mention squeezing them all
into the studio fridge for storage
In the end, both were eagerly contested
and also given positive coverage in
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